
# Concept definition

Today, cardholders can manually add their debit, credit or prepaid card to a digital wallet, such as Apple Pay, Google Pay, Samsung Pay, Click to Pay or manually key in card data into a merchant website. However, the manual process of keying data can add friction, resulting in fewer cards added to those locations. Push provisioning of the card allows cardholders to click a button in the mobile banking app that “pushes” the card (token) to a [digital wallet](/digital-first/push-provisioning/user-experience/#push-provisioning-to-mobile-wallet) or to any [supported merchants](/digital-first/push-provisioning/user-experience/#push-provisioning-to-merchant).

**The IDEMIA Push Provisioning service enables card issuers to implement push provisioning of cards from their mobile app.**

IDEMIA acts as an enabler to trigger card enrolment or wallets or merchants from the issuer’s mobile app.

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IDEMIA Push Provisioning service. Add a digital card into a mobile wallet, such as Apple Pay, Google Pay and Samsung Pay for proximity payments.